TheMan.com (www.TheMan.com), the first and only solutions resource for today's successful, time-constrained man, today announced the official launch of four new channels, covering topics in entertainment, recreation, home, and style. TheMan.com has also introduced its personalized "black book" service that allows users to store profiles for every important person in their social circle, to generate personalized reminders with built-in recommendations, and to track product purchase histories. And, TheMan.com extended its localized network to include Boston and Seattle, complete with customized recommendations and itinerary planning.
"TheMan.com aims to be the premier resource for men to find solutions to their everyday lifestyle events," said Calvin Lui, CEO and Co-Founder of TheMan.com. "Men in today's fast-paced society face a blizzard of activities, events and relationships. TheMan.com's latest launch takes another big step towards our goal of helping men streamline and simplify the challenges of everyday life."
TheMan.com's New Channels
Following the successful launch of its first channel -- The Opposite Sex -- that covers topics in dating, gifts, anniversaries, and getaways, TheMan.com has added the following new channels:
The Good Life: From traditional men's vices and indulgences to
premium furnishings, TheMan.com offers insights on what every man
needs to know.
Sports & Rec: Get insider tips, buying guides, and gear for golf
and adrenaline-pumping activities like bungee jumping, hang
gliding, and ice climbing.
Style: Style guides and grooming tips for the everyday man.
TheMan's Store: Secure and pain-free shopping, featuring
hand-selected products for men as well as gifts for the special
woman in his life.
Furthermore, TheMan.com unveiled the new Getting Engaged section in The Opposite Sex channel. The Getting Engaged sub-channel features diamond buying guides as well as tips on the best proposal ideas and locations.
Personalization
TheMan.com introduced its initial offering of personalized services. Users can now easily create personality profiles for every important person in their social circle, from family and friends to colleagues and associates. TheMan.com's "black book" service features reminders for major holidays and special events as well as customized recommendations based on stored personality profiles and historical purchases.
TheMan.com Unveils Localized Content for Boston and Seattle
TheMan.com has added two more cities to its localization network. The service now provides customized recommendations on the best places to go for dining, entertainment, and shopping in San Francisco, Boston, and Seattle. TheMan.com will cover the top 15-20 metropolitan areas in the United States by the end of 2000, including New York, Los Angeles, Chicago, Atlanta, Denver, Dallas, and others.
To celebrate TheMan.com's arrival in Boston and Seattle, TheMan.com will be hosting invitation-only events in both cities. The guest lists will include local personalities in sports, entertainment, technology and media.
About TheMan.com
TheMan.com is the first and only solutions
retailer for men combining customized content with contextualized commerce
to make their personal lives easier. Topics on the site will range from
customized advice for social situations, gifts for family & friends,
bachelor party planning, wardrobe, grooming, home & style, health &
fitness, personal finance, travel, career, gadgets and more. TheMan.com
leverages the power of the Internet to effectively combine content, commerce,
community, and services to provide complete solutions to men's everyday
lifestyle needs. TheMan.com has responded to the noticeable void of men's
lifestyle services on the Internet by providing a unique design for users
to get personalized services in a simple and timely way. The company possesses
a leading team of advisors from companies such as Lycos, Weider Health
& Fitness and Broadvision.
TheMan.com
Leslie Shannon, 415/227-0400 x285
leslie@theman.com